This formal wedding brochure provides a first point of entry for Julia Moore’s wedding floral arrangements, positioning her as a premium choice in an increasingly competitive market. The typography – set in a lightweight sans serif typeface – is elegant and spacious, reinforcing the sophisticated character of the brand, while the layout keeps the arrangements as the focal point. The bright, fresh colour-enhanced imagery contrasts against a minimalist backdrop, allowing Julia’s intricate and sometimes elaborate designs to take centre-stage. The copy is poetic yet precise, immersing potential clients in the artistry of each bespoke floral creation. The result is a refined piece of writing that identifies Julia Moore as the go-to choice for couples seeking the highest quality and creative expression in floral design.