This digital presence was developed as part of Ellen Kensington’s broader launch campaign, organised in collaboration with Micha Weidmann Studio. The ‘brochure’ format is typographically led and mirrors the print materials, ensuring continuity across digital and physical touchpoints. Bodoni variants, with their refined contrast and Italian heritage, reference the Kensington hotel’s historic connections with high fashion, an association echoed in the wider tone of voice. The occasional photograph of marketing literature within the site reinforces the typographic lineage, grounding digital storytelling in more tangible design.  The result is a polished and engaging website that positions Ellen Kensington as a bold new offering in the West London hospitality scene, with a fresh, design-driven approach.