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Copywriting

Alexander Barty founded his eponymous practice in 2016, and in the years since he has collaborated with academic and commercial clients operating at a range of scales to help realise their communications objectives. He presently offers a uniquely tailored copy and content writing service which transcends disciplinary boundaries to encompass SEO-optimised web copy, press release writing, tender applications, academic article writing, and content creation for print and digital media.

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Kelly Davis Pet Spa
Product

I.

Short-form copywriting

When it comes to developing short-form copy for your email newsletter  social media post, product description, or marketing slogan, Alexander strives for clarity and precision. He works tirelessly to ensure you stand out from the noise, spark curiosity, and elicit action and emotion.

II.

Long-form copywriting

In situations where audiences need to be educated on specialist subjects, informed about recent policy developments, or convinced to invest in a high-value product or service, long-form copy is key. Alexander can reinforce your authority and communicate the ideas that matter.

IV.

Communications consultancy

While Alexander's brand and marketing work is customer-centric and focused on raising awareness, in communications his concern lies with his audience's specified areas of interest. He writes press releases, tender applications, and funding bids to realise specific short-term aims.

III.

Search engine optimisation

Like all experienced copywriters, Alexander recognises that search engine optimisation is about more than just adding the right keywords to his next webpage or blog post. He strikes the right balance between art and science to simultaneously boost user engagement and drive traffic.

Alexander
Profile

After reading English and History of Art at Exeter, UCL, and Oxford, Alexander worked with heritage and environmental conservation before diversifying his communications portfolio in 2021. He has lectured on matters relating to language and the visual arts and has taught at various language schools as well as conducting his own vocational research.

He brings with him a distinctive and original approach to copywriting, communications, and typographic design informed by his experiences in academic and commercial contexts, and inflected with the theoretical writings of William Morris, John Ruskin, Thomas Hardy, and Frank Pick.

Deeply affected by the sentiments of the Arts and Crafts Movement, Alexander embraces opportunities for interdisciplinary collaboration. He has worked closely with craftspeople in adjacent disciplines, which have thus far included bookbinders, artist-printmakers, and gold-finishers.

Often found with a nineteenth-century novel in hand, his free time is devoted to reading, writing, architectural drawing, and dėrive.

Process

I.

Research and analysis

It's important that Alexander can understand the nuances of a project before the creative process begins. For this reason, he always conducts extensive prior research, cross-referencing documentary records and conducting semi-structured interviews with his clients and partners.

II.

Identity development

Once he's built up the knowledge base he requires, Alexander will map his findings and translate them into stylistic choices in his language. At a predetermined date and time, he invites his clients to comment on some indicative copy and approve the corresponding tone of voice guidelines.

IV.

Typography consultation

Neurologists and SEO experts agree that verbal thinking is the dominant mode of processing. To capture attention in the first place, however, it is essential you consider the visual aspect of language. Alexander will walk you through your options for legible and engaging typographic design.

III.

Creative production

In its purest definition, the creative production process involves writing clear, concise, and compelling copy. At this stage, Alexander provides an annotated plain text document which responds to the specifications of the brief whilst also offering guidance on communicating your message.

Enquiries
London Office

Alexander Barty Communications

Stoke Newington Church Street,

London, England, N16 9JA

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Phone
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