Typography is not surface decoration but structure, the underlying force that gives language its form and directs the reader’s attention. Hermann Zapf described it as two-dimensional architecture—built with precision, guided by readability, and shaped by both professional experience and imagination. Our approach understands typographic design as the process of balancing form and function, and our design decisions are based as much on practical readability as aesthetic judgment. Each typographic element is selected with intention, ensuring that the text is not only visually engaging but also easy to navigate and comprehend. By following the guiding principles of hierarchy, balance, and structure, typography becomes a communication system that helps convey meaning with clarity and purpose.